Filmmaker Travels Entire Length Of Wisconsin`s Longest River By Paddleboard

Jesse Hieb wanted to stop spending so much time on his smartphone. He could have switched it to airplane mode like the rest of us. Instead, he opted to journey 430 miles along the Wisconsin River alone by a plastic, inflatable paddleboard.

"It was kind of a ridiculous idea but a good idea in the end," Hieb said.

OK, so it wasn`t only about getting away from the digital distractions. It was also a mission to immerse himself in nature, a state in which he said awakens him spiritually, and to help the River Alliance of Wisconsin share the river`s history.

Hieb said the history of the state`s longest river is also a testament to environmental regulation. Politicians often warn regulations can hurt businesses and cut jobs.  

"But in the case of the Wisconsin River, it is this beautiful story of environmental regulation helping industries innovate and modernize," said Hieb. "And as a result, they`re still around. And the river is a lot better for it."...

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Ken Notes: Again back when business and government worked together... I have always wanted to do this trip by canoe...