Harvesting data: Farmers go digital

MILWAUKEE — As Wisconsin farmers plant crops this spring, perched in the cabs of big tractors rolling through their fields, the words “capturing data” probably wouldn’t be used to describe the bucolic scene.

Yet increasingly, that is what’s happening as farmers monitor in real time the planting and harvesting of their crops — capturing data that is analyzed for the purpose of boosting production and profits.

Modern agriculture, like other industries, is plugged into the world of big data. Moreover, some farmers are capitalizing on the information gleaned from their fields by selling it to agribusinesses such as seed and chemical companies.

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Ken Notes: Here is another area, like business, that we can work WITH to improve much...