Hyundai Ioniq targets Prius, but not in sales

SEOUL -- Hyundai Motor Co. aims to beat the Toyota Prius at its own game with the new Hyundai Ioniq hybrid, the Korean brand's first dedicated hybrid.

The Ioniq not only targets Prius-like fuel economy, it edges the world's best-selling hybrid on power, performance and size. Its styling is also arguably less polarizing.

The Ioniq's modest sales target of 77,000 a year globally shows that Hyundai grasps the challenge ahead in taking on a car almost synonymous with hybrid driving...